Senior Growth Marketing Analyst (Mobile Apps)

Senior Growth Marketing Analyst (Mobile Apps) at SonderAds. Remote from Europe, Asia, Georgia, Serbia. Focus on traffic acquisition growth and ad monetization.

Help the business find growth points in traffic acquisition (in-app, social, web) and app development with ad monetization; develop and improve automation algorithms for traffic buying; influence product metrics of own apps. The role involves a high level of autonomy in leading key analytical directions, direct interaction with company owners and analytics team, and preparation of reports and recommendations affecting strategic business decisions.

7+ years in data analytics. Experience in mobile app analytics and ad mediation for apps with ad monetization: understanding mediation platforms, ad networks, waterfall/bidding logic, eCPM, fill rate, ARPDAU, impressions, ad revenue, impact on product metrics. 4+ years in digital marketing, performance marketing, paid acquisition, or growth marketing. Deep expertise in key acquisition and product metrics: LTV, ROAS, ROI, CPA, CPC, CPM, CPI, CTR, CR, retention, ARPU, etc. Experience with cohort analysis, ad hoc analysis, experiment evaluation, hypothesis testing. Ability to find non-obvious insights in data and turn them into concrete business recommendations. Experience with MMP, attribution and tracking tools: Adjust, Voluum, Amplitude, MixPanel, Firebase or similar. SQL for ad hoc analysis, data extraction, and modeling. Python or R for analytics, automation, and modeling. Understanding of marketing attribution, tracking, conversion measurement, data quality. Building reports and dashboards in BI tools (Looker). Experience with BigQuery and modern data stack: GitLab, Docker, Google Cloud (Container Registry, Workflows, Cloud Run). Experience with large data volumes and ability to build analytical logic independently. Strong analytical skills and systemic thinking. Attention to detail, high self-organization, responsibility for results. Ability to clearly communicate technical conclusions to non-technical teams. Higher education in mathematics, applied mathematics, statistics, data science, IT, or related fields.

Full-time 5/2. Fixed salary on hand depending on expertise. Remote from Europe, Asia, Georgia, Serbia.