Senior CRM Marketing Manager
Senior CRM Marketing Manager for a profitable global gaming marketplace (Roblox). Fully remote (overlap with Moscow time), compensation on request.
Responsible for the contribution of CRM channels to gross profit. Restart Email from scratch: delivery infrastructure, base hygiene, domain/IP warm-up and regular campaigns. Scale Web Push, which already shows good results. Launch new direct contact channels: notification inbox, stories and personalized site banners. Design and configure cross-channel lifecycle scenarios in Customer.io: Welcome, abandoned cart/view, activation of 1st and 2nd purchase, reactivation, RFM.
Fully remote format. Fixed part + bonuses for KPIs. Payment for work software and subscriptions. Compensation for professional training. Direct interaction with founders, no micromanagement or bureaucracy.
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