Senior Copywriter in Yandex Maps

Yandex Maps team seeks a confident senior copywriter to work with the creative director on brand creativity, primarily the brand's voice. The team works with AI and recently updated its brand and creative platform.

Tasks: generate ideas of various scales, from merch and small special projects to large filming campaigns and product launches; write slogans, naming, creative lines, and scripts for different formats: outdoor advertising (OOH), digital, guerrilla marketing, merch; independently refine ideas, present and defend solutions, and bring projects to realization; together with the creative director, monitor the level of ideas and their execution, and develop the brand's tone of voice.

Experience as a copywriter or creator for at least 5 years in an agency or in-house studio; ability not only to write but also to generate ideas and their implementation; experience with large advertising campaigns, special projects, and various communication formats; strong copywriting craft: slogans, naming, scripts, short creative formats; ability to break down a brief, ask correct questions, and explain why an idea works; familiarity with advertising, design, culture, and internet; ability to work in a pair and use AI in the creative process.