Senior Copywriter

Yandex Maps is looking for a Senior Copywriter to lead brand creative and copywriting, working with the Creative Director on campaigns, slogans, and TOV.

We are the Yandex Maps team. Over the past few years, we have significantly updated—working on many AI projects, refreshed the brand and creative platform, and are now looking for a confident senior copywriter who, together with the creative director, will be responsible for brand creative—primarily copywriting and how Yandex Maps sounds. What tasks await you? - Generate ideas of various scales: from merch and small special projects to large-scale filming campaigns and product launches. - Work on copywriting: create slogans, naming, creative lines, write scripts for videos and lines for different formats—OOH, digital, guerrilla, merch. - Develop ideas to implementation: independently refine ideas, present and defend solutions, work with feedback, and implement projects at subsequent stages. - Be responsible for creative and TOV: together with the creative director, work on Yandex Maps creative overall: monitor the level of ideas and their execution, develop the brand's TOV and ensure its consistency.

We expect that you: - Have worked as a copywriter or creator for at least 5 years in an agency or in-house studio. - Can not only write but also come up with ideas and executions for them. - Have worked with large advertising campaigns, special projects, and various communication formats. - Are strong in copywriting craft: can write slogans, naming, scripts, and short creative formats. - Can analyze a brief, ask the right questions, and understand what task the creative should actually solve. - Can explain why an idea works and confidently present your solutions. - Have high visual literacy and follow what's happening in advertising, design, culture, and the internet. - Can work in pairs, discuss, and develop ideas. - Use AI and other new tools in the creative process.