Retention Marketing Manager

Retention Marketing Manager for remote full-time role, $1700 + KPI. Drive repeat customer engagement and retention.

Attract secondary customers using marketing tools and increase the share of repeatedly active users. Develop mechanics that encourage customers to return and perform repeated target actions. Segment the customer base by activity, behavior, recency of last action, customer value, and other parameters. Build scenarios for re-engagement and reactivation of different customer segments. Create and optimize automated funnels: from first target action to repeat activity and further retention. Set up trigger communications based on user behavior and actions. Work with SMS, Push, Email, Telegram channels, and in-app communications. Develop and test marketing mechanics: bonuses, cashback, promo codes, personalized offers, and other tools to stimulate repeat activity. Determine which offers and channels are most effective in bringing customers back. Analyze conversion from first-time to repeat customers and find growth points. Conduct cohort analysis and evaluate repeat activity of different segments. Run A/B tests on offers, texts, mechanics, channels, scenarios, and communication timing. Analyze the cost and effectiveness of repeat customer acquisition. Form and test hypotheses to increase Repeat Rate, Reactivation, Retention, and LTV. Collaborate with analysts, designers, CRM, and IT, set tasks and monitor their implementation.

Experience in Retention / CRM / Lifecycle Marketing. Understanding how to use marketing tools to convert first-time customers into repeat customers and stimulate further repeat activity. Practical experience in reactivating customer bases and building re-engagement mechanics. Experience in building and optimizing automated marketing funnels. Experience with large customer bases and complex segmentation. Understanding key metrics: Repeat Rate, Retention, Reactivation, Conversion, LTV, Churn. Ability to work with numbers, analyze campaign results, and independently find growth points. Ability to test various marketing mechanics and scale the most effective ones. Experience in Gambling / iGaming is a big plus. System thinking, proactivity, and result orientation. Ability to work at the intersection of marketing, analytics, and product.

Remote, full-time, $1700 + KPI.