Retention / CRM Manager (iGaming)

Retention/CRM Manager (iGaming) to build CRM strategies, increase player LTV, and use Customer.io at expert level. Responsibilities include email/SMS/push campaigns, segmentation, A/B testing. Fully remote.

Develop and implement CRM strategy for player retention and reactivation. Work with Customer.io at an expert level: build segments, create complex trigger chains, manage profile attributes, events, and automated campaigns. Launch and optimize communications via Email, SMS, Web Push, and APK Push. Create bonus campaigns, retention programs, and reactivation scenarios. Analyze CRM campaign performance, run A/B tests, and improve key metrics. Segment players by behavioral, financial, and gameplay metrics. Work closely with marketing, product, and analytics teams to improve user experience.

Experience as a Retention / CRM Manager in iGaming for 2+ years. Expert proficiency in Customer.io: segmentation; trigger chains; profile attribute management; Broadcast campaigns; Liquid templates. Understanding of Customer.io data architecture: difference between Identify and Track; principles of storing and updating user attributes. Experience with GEO Tier-2/Tier-3. Understanding of key CRM metrics: LTV, ARPU, Churn Rate, DAU/MAU, Retention Rate. Ability to make data-driven decisions. Nice to have: Experience with markets of Uzbekistan, Kazakhstan, and Azerbaijan. Experience launching APK Push. Practical experience with bonus mechanics of online casinos. Experience building reactivation chains from scratch. Knowledge of best practices for personalizing CRM communications.

Fully remote work format. International product in the fast-growing iGaming sphere. Opportunity to influence CRM strategy, launch own ideas, and see results. Team that values initiative, expertise, and desire to develop the product. Competitive salary, discussed individually with the successful candidate.