Retention/CRM Manager

Retention/CRM Manager in an international iGaming holding. Responsibilities include designing CRM funnels, launching campaigns, segmenting audience, analyzing efficiency, and managing CRM projects. Competitive salary, remote work.

Design CRM funnel architecture and user scenarios. Develop and launch CRM campaigns and triggered communications. Segment audience and build automated scenarios. Analyze communication effectiveness and find growth points. Form requirements for new CRM mechanics and participate in their implementation. Manage CRM projects from idea to launch. Interact with product, analytics, development, design, and content teams.

At least 1 year of experience in CRM/Retention in iGaming. Practical experience creating and maintaining triggered scenarios. Understanding of customer journey and audience segmentation principles. Understanding of product and CRM metrics: Retention, Conversion, LTV, DAU/MAU, etc.

Remote work. Competitive salary. Schedule 5/2, 8 hours per day, start of workday before 11:00 (UTC+3). Work equipment. Compensation package after probation period.