Job Details

Nexpanse is looking for a Product Manager for its D2C/B2C weight loss vertical. The role is at the intersection of product and marketing, focusing on growth through the product (funnel, onboarding, paywall, features). Requires experience in D2C subscription and health/weight loss/telehealth/nutra.

Nexpanse builds subscription products for the mass market. A D2C/B2C weight loss vertical is launching: a telehealth platform with doctor consultations and support. The main metric is paying users with positive unit economics. The Role: You will be responsible for the product from launch. This is a role at the intersection of product and marketing: growth is achieved through the product - funnel, onboarding, paywall, features. You will do a lot of vibecoding and participate in product development: assembling and refining parts of the funnel with the team. What you will do: ▫️ Growth through product. Improve the key funnel: survey → eligibility → consultation → subscription → retention ▫️ Performance and SEO as tools. Understand channels and limitations (Meta / Google / TikTok), formulate hypotheses and evaluate results ▫️ Vibecoding. Assemble and refine landing pages, quizzes, parts of the funnel using no-code / AI ▫️ Subscription + service. Work with onboarding, pricing, retention ▫️ Analytics. CAC, LTV, retention, conversion rates across the entire funnel ▫️ AI and automation. Generation of creatives, prototypes, data analysis

Who we are looking for: ▫️ 3+ years in product / growth in D2C subscription ▫️ Mandatory experience in health / weight loss / telehealth / nutra ▫️ Vibecoding is mandatory ▫️ Technical background (coding / technical education) ▫️ Understanding of advertising limitations in health (no grey schemes) ▫️ Strong plus: launching products in health ▫️ Proactivity Who we are not looking for: ▫️ Product managers without health experience ▫️ People without an understanding of how subscription products work ▫️ Product managers who have previously worked in R&D, B2B segments (no overlap with production) ▫️ Those who are used to working only in large structures / teams

Conditions: ▫️ Full-time, remote ▫️ Competitive salary ▫️ Small team, quick decisions, direct contact with the founder