Product Card Designer for Marketplace

Designer for marketplace product cards at MODI. Create unique cards, generate content with AI, optimize for platforms, and manage content processes. Remote.

What to do: - Create unique product cards for the marketplace. - Generate content using neural networks (text, image, video, etc.). - Create and manage product cards (upload and update all card elements, ensure content design per the "360" principle). - Optimize cards according to platform requirements (apply ranking rules and algorithms, compose SEO descriptions, regularly audit existing cards based on metrics). - Build processes and manage content (develop and implement unified checklists, assign tasks to photo studios and designers for additional shooting, maintain product matrix in Excel/Google Sheets). - Create cards with a focus on clickability in search results and conversion to purchase: main images, infographics, and additional slides. - Plan slide sequences: attract attention, reveal benefits, show product in use, and address objections. - Study competitors' visual presentation, category specifics, and customer questions to find convincing solutions. - Propose cover options and visual hypotheses for testing. Improve existing product cards. - Work with photos: retouching, cutouts, color correction, collage, and realistic product integration into scenes. - Use AI to generate backgrounds, environments, and concepts while maintaining accurate product appearance and characteristics. - Create templates and adapt design for the assortment.

Requirements: - Practical experience with AI tools: image generation, result control, artifact correction, and quality manual refinement. - Commercial experience creating marketplace cards and a strong relevant portfolio. - Ability to explain decisions through card objectives: what should increase clickability, what helps understand the product, what removes purchase doubts. - Proficiency in Adobe Photoshop, skills in Figma and Adobe Illustrator. - Expert knowledge of requirements for 5 platforms: Wildberries, Ozon, Lamoda, Yandex Market, Kaspi. - Advanced Excel/Google Sheets skills (pivot tables, VLOOKUP, working with large exports). - Experience with SEO texts and semantic core.

Conditions: - Remote work.