PR Specialist / PR Manager (GameDev)

PR Manager for game studio, remote, salary 300,000 RUB. Develop and execute PR strategies for studio and its game projects, build media and influencer relations.

Develop and implement PR strategy for the studio and individual game projects. Create news hooks and promote key events: announcements, trailers, demos, releases, and other activities. Build long-term relationships with gaming and specialized media, organize publications, interviews, and comments. Prepare press releases, pitches, media kits, presentations, and other communication materials. Find and attract bloggers, streamers, and gaming influencers, organize reviews, playthroughs, and integrations. Develop the studio's and its projects' presence in gaming communities and specialized media. Organize PR activities at gaming exhibitions, conferences, and other industry events. Monitor the information field, analyze PR campaign effectiveness, and prepare reports. Collaborate with marketing, development, and other studio teams.

3-5 years of experience in PR, preferably in GameDev, IT, digital, or entertainment industry. Proven experience in independently leading PR projects. Experience in developing and implementing PR strategies: from forming positioning and news hooks to launching campaigns and evaluating results. Successful track record of promoting products, brands, or projects with verifiable results. Established contacts with gaming and specialized media, journalists, bloggers, streamers, and other industry representatives. Experience in organizing PR and influencer campaigns: selecting platforms, negotiations, terms agreement, placement control, and effectiveness evaluation. Strong writing and communication material preparation skills: press releases, pitches, media kits, comments, and presentations. Understanding of video game promotion specifics: announcements, trailers, demos, releases, Steam, and working with the gaming community. Ability to independently manage workflows, prioritize, meet deadlines, and take responsibility for results. English at least Upper-Intermediate (B2) for independent communication with foreign media, bloggers, and partners. Nice to have: Experience promoting PC and console games on international markets. Implemented PR campaigns for game projects at announcement, demo release, and release stages. Own database of relevant contacts of game journalists, editors, bloggers, and streamers. Experience with foreign gaming media and international influencers. Understanding of mechanics to generate interest in a game and attract audiences on Steam. Experience participating in Gamescom, GDC, DevGAMM, and other specialized events.

Fixed salary of 300,000 RUB. Remote work Flexible schedule Opportunity to work on game projects and influence their visibility. Interaction with development, marketing, and other studio teams.