Job Details

HIRCOST is looking for a PR Manager in Saint Petersburg. Develop PR strategy, launch information events, collaborations, and organize events. 2+ years of experience required.

HIRCOST is a new level of comfort brand for medical and street-wear clothing. For 4 years, we have been creating stylish and comfortable clothing for doctors: surgical suits, streetwear, releasing thematic drops, and creating accessories with a medical theme. RESPONSIBILITIES: • Develop the brand's PR strategy, create a PR calendar with information events, activities, special projects, and events. • Come up with and launch exciting information events that attract industry attention (medicine + fashion). • Develop creative PR campaigns – from ideas to implementation. • Initiate and manage collaborations: with brands, clinics, educational platforms, communities of doctors, and medical universities. • Build and develop a strong community of medical bloggers and ambassadors. • Launch PR partnerships, integrations, challenges, and special projects. • Fully organize the brand's offline events: store openings, collection presentations, client days, events for bloggers, etc. • Work with contractors, venues, logistics, and invited guests. • Ensure synchronization of offline retail, online store, and PR agenda.

REQUIREMENTS: • 2+ years of experience in PR, preferably in fashion, beauty, wellness, lifestyle, or in medical/health-tech projects. • Ability to build strong relationships with media, bloggers, experts, and influencers. • Portfolio with real cases: from information events and collaborations to offline events. • Proficiency in PR analytics: media mapping, AVE, reach, sentiment, engagement. • Creativity and a desire to create cool projects!

CONDITIONS: • Opportunity for professional growth to a leadership role. • Competitive salary (decent base salary + bonus system). • Hybrid work format.