Job Details
PR Manager / Senior PR Manager (iGaming)
Seeking a PR Manager / Senior PR Manager for iGaming brand development and scaling. Responsibilities include PR strategy, brand promotion, media relations, and crisis communication. Requires 3+ years of iGaming PR experience and strong English.
We are looking for a strong PR Manager / Senior PR Manager to develop and scale brands in iGaming. The team already has resources, expertise, and clear business goals — we need someone who can enhance brand recognition, build relationships with the industry, and systematically influence brand awareness in international markets. Responsibilities: * Development and implementation of PR strategy in line with company business and brand goals * Promotion and development of two company brands: * one brand already has a certain market recognition * the second needs to be developed almost from scratch and brought to a high level of brand awareness * Building and developing relationships with journalists, editors, media, influencers, and industry platforms * Launching, supporting, and analyzing PR campaigns related to products, brand, affiliate programs, and corporate activities * Preparation of press releases, media kits, interviews, expert columns, and other PR materials * Work with industry ratings, awards, and industry awards * Organizing brand presence at conferences, exhibitions, and industry events * Development of crisis communication strategy and management of reputational risks * Close interaction with Brand, SMM, Affiliate, Events, and Marketing teams * Analysis of the effectiveness of PR activities through analytical tools and regular reporting on results
What is important for this role: * 3+ years of experience in PR within iGaming * Proven experience in promoting a company brand and affiliate direction * Understanding how to build brand awareness not only for the product but also for the affiliate network * Strong network in industry and specialized media * Practical experience working with European markets and media * Experience participating in industry awards, ratings, conferences, and brand collaborations * Skills in building and adapting PR strategy for different markets * Experience in crisis management and working with reputational risks * Ability to work with PR metrics and campaign effectiveness analytics * English — B2+ * Russian — mandatory * Ukrainian — will be a plus
What we offer: * Work with international brands in iGaming * Opportunity to influence the company's global PR strategy * A team where there are people to develop and delegate to * International business trips and participation in top industry conferences * Opportunity to build processes and truly influence the growth of the company's brand awareness
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