Performance Marketing Specialist

Performance Marketing Specialist at SoftMediaLab, remote, part-time (30–40 hours/month), hourly pay 900 ₽/hour.

About us: SoftMediaLab – since 2015 we create digital competitive advantage for business: implement complex digital transformation projects, select and integrate Russian IT platforms, develop custom solutions, provide outstaff specialists to strengthen clients' teams, and implement consulting projects. Tasks: Develop a media plan and distribute budget across channels. Launch and optimize advertising in Yandex Direct, VK Ads, Telegram, and Avito. Test advertising hypotheses and creatives. Set up UTM tagging, goals, and events. Control the funnel from click to registration/activation. Analyze CPL, CTR, CPC, CR and redistribute budget. Form requirements for landing pages and give recommendations to improve conversion. Maintain weekly actual vs budget analytics.

Experience in performance marketing/lead generation from 3 years. Mandatory experience with B2B audience: entrepreneurs, individual entrepreneurs, small business, accountants. Proven hands-on experience with Yandex Direct (Search + YAN), VK Ads, Telegram Ads/seeding, and Avito Business. Ability to independently launch and optimize campaigns based on metrics.

Hourly payment — 900 ₽/hour. Part-time workload — approximately 30–40 hours per month. Remote work. With successful cooperation, possible continuation of work on other projects.