Performance Marketer / Paid Traffic Specialist

Remote performance marketer for a Rust game project. Manage paid traffic campaigns on Yandex Direct and VK Ads, test Telegram Ads. Salary from 40,000 RUB/month plus KPI bonus.

The project is technically ready for launch: website, game servers, and necessary infrastructure are operational. Now moving to active audience acquisition and looking for a specialist to take over paid traffic. Main task: not just drive website visits, but attract real players to the server and gradually reduce the cost per acquired and retained player.

Responsibilities: - Launch and manage advertising campaigns in Yandex Direct and VK Ads - Test Telegram Ads and other relevant sources - Analyze Rust audience and competitors - Form hypotheses and test ad combinations - Create briefs for designer/video maker on ad materials - Set up UTM and analytics - Together with the team, build tracking of user journey from ad click to first server login - Optimize campaigns based on real cost per acquired player Key metrics: - Cost per player's first server login - Cost per retained player - Number of new players - Player retention - Cost per registration/Discord join as intermediate metrics - Future: ROI of ad traffic Requirements: - Confident experience with Yandex Direct and/or VK Ads - Understanding of performance marketing and analytics - Ability to work not only with clicks and CTR but also with overall product economics - Independence in testing hypotheses - Ability to explain numbers and decisions Big advantage: - Experience promoting game projects, GameDev, game servers, online games, esports, apps, or large online communities - Knowledge of Rust and its audience is a separate plus

Remote work, long-term cooperation. Payment: from 40,000 RUB per month (excluding ad spend) + possibility of additional bonus for achieving agreed KPIs.