Media Planning Specialist
Yandex Travel seeks a Media Planning Specialist. Duties: media planning, 360 campaigns (OLV/Banners, OOH, Indoor, TV), optimization, agency coordination, competitor reports, budget control. Middle/senior. Remote/hybrid, Moscow, hourly contract.
Media planning, launch and control of 360 campaigns (mainly OLV & Banners, also OOH, Indoor, TV, etc.); Optimization of advertising campaigns, search for new effective placement channels; Coordination of advertising agencies and contractors; Monitoring competitors' activity, preparing presentations and reports on this topic; Daily communication with colleagues: brand marketers, designers, colleagues from adjacent business units, procurement, accountants, researchers, lawyers, etc.; Control of media budgets and payments for media placements.
Experience in a large network media agency, planning and launching 360 campaigns. Confident middle/senior level; Deep knowledge of digital media (types and features of formats, key performance indicators, Yandex Metrica; preferably worked with Adriver/Weborama); Knowledge of CPM, CTR, CPV, CPT, OTS, TRP/GRP; Experience with large clients and budgets; Attention to detail, especially numbers; Efficient and multitasking, able to keep in mind and control 5+ projects at once; Able to work with large data sets, including building pivot tables.
Remote/hybrid work format (Moscow office); Contract under civil law agreement with self-employed individual/sole proprietor; Hourly pay. The number of hours depends on the number of projects in work, so the monthly amount varies: spring-summer is peak season and full workload, autumn-winter lower workload; Work in a great team.
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