Meaning-focused Copywriter

Copywriter at a leading handicraft school (6+ years, 10,000+ students) to create marketing texts for email, bots, messengers, posts, launches; analyze metrics and adapt to segments. Remote, long-term.

The largest school in handicrafts, 6+ years on the market, trained 10,000+ people, and doubled in the last year. Audience over 345,000 social media followers; 5,000+ monthly registrations for live events. Responsibilities: - Create marketing texts: email newsletters, bot and messenger messages, posts, and other materials for warm-ups and launches. - Work with meanings, offers, and argumentation; write from scratch or by a given structure/template. - Analyze communication results in numbers: opens, clicks, registrations, and other metrics; draw conclusions and make data-driven decisions for next texts. - Work with database segments: understand audience differences and adapt meanings, argumentation, presentation, and texts.

Ideal candidate: - Writes quickly and a lot: handles large volumes without losing quality and meets deadlines. - Works with meanings: understands audience needs and motivation, finds strong arguments, and turns them into persuasive communication. - Works with numbers: analyzes the results of own texts and makes further decisions based on data, not subjective feelings. - Can work both by structure and from scratch: accurately implements the task without breaking the given logic, and when needed, independently creates an idea and text from scratch. - Effectively uses neural networks: speeds up analysis, idea generation, and content creation with them, while producing lively, strong texts that do not look AI-generated.

What we offer: - Clear tasks and a ready marketing strategy to turn into strong texts. - Base of successful content, texts, and headlines that have shown good results and can be used as reference. - Trained GPT agent for analysis, idea search, and faster content work. - Large database to quickly see the results of your work. - Remote long-term cooperation.