Marketing / Product Analyst

Marketing / Product Analyst in FinTech. Full-time, remote, $1000-1200/month. Requires 1+ years of experience, SQL, and BI skills.

We are looking for a data-driven Marketing / Product Analyst. You will dive deep into customer funnels, evaluate advertising campaign effectiveness, and build a transparent reporting system. Responsibilities: - Analyze funnels: investigate customer path, identify bottlenecks, and find causes of metric deviations. - Evaluate effectiveness: analyze profitability of advertising channels (Google Ads, Meta Ads, CPA, mobile) and CRM communications (SMS, Email, Push). - Build dashboards and reports: create visualizations in BI systems, prepare daily/weekly/monthly reports, and automate routine tasks. - Work with data: write SQL queries, control data quality, and find errors. - Conduct A/B tests: run tests, analyze results, and give recommendations for conversion growth. - Cross-functional work: create technical specifications for analytical tools, collaborate with Marketing, CRM, Product, IT, and management.

Required: - 1+ year of experience as a product or marketing analyst. - Strong SQL skills. - Practical experience with BI systems (Metabase, Power BI, Tableau, Looker Studio, or similar). - Excellent knowledge of Excel/Google Sheets (pivot tables, complex formulas). - Solid understanding of metrics: CPA, CPL, CPC, CPI, CAC, EPC, CR, ROI, ROMI, LTV, ARPU, and cost per impression. - Analytical mindset, systematic thinking, and ability to work with large datasets. Nice to have: - Experience in FinTech, microfinance, banks, or e-commerce. - Skills in GA4, GTM, Adjust, AppsFlyer. - Knowledge of Power Query. - Experience in launching, optimizing, and automating CRM communications (Telegram, Push, Email, etc.).

Salary: $1000-1200 per month (paid monthly). Work schedule: 5/2, flexible start time. Environment: transparent processes, modern analytics, no micromanagement. Team: strong professionals ready to share experience and support initiatives.