Marketing Manager for Personal Brand (Instagram / Content / Promotion)

Marketing manager for personal brand on Instagram: audit, strategy, content plan, growth tools, team coordination, analytics. Remote, long-term, income (fixed + KPI) discussed individually.

Responsibilities: - Conduct an audit of the current account state, content, audience, and metrics. - Develop a growth strategy and step-by-step plan (short, medium, and long term). - Work on positioning, visual code, and the author's image. - Create a content plan considering the author's schedule, develop and test new sections and formats. - Launch and scale growth tools: organic (Reels, trends), paid promotion, partnerships, and collaborations. - Coordinate the production team (photographer, videographer, editor) and build a close connection with the author. - Engage with a loyal audience and handle feedback. - Maintain regular analytics and reporting on key metrics (reach, ER, conversions).

Requirements: - Proven experience and cases in developing personal Instagram blogs. - High visual taste and awareness in fashion, art, culture, architecture, and lifestyle. - Systematic understanding of Instagram algorithms, organic and paid traffic. - Autonomy, initiative, ability to work with analytics, and strict confidentiality.

Conditions: - Mostly remote work on a long-term basis. - Income level (fixed + KPI) and cooperation format discussed individually. - Work with an interesting aesthetic product and freedom to test strong creative hypotheses.