Marketing Manager (for a network of children's centers)

Marketing Manager for a network of children's centers in Saint Petersburg. Full-time, remote. 3-6 years of experience. Responsible for client acquisition and retention.

Strategy and analytics: develop comprehensive marketing activities to attract new clients (parents) and build retention for existing ones. Managing a team of targetologists: select specialists, check the quality of their work, build transparent processes within the team. You must have a deep understanding of advertising account settings to set tasks and control results: VK Advertising; Telegram Ads; Yandex Direct; Yandex Maps; Max. Content marketing: be responsible for the quantity and quality of content on social networks. You can run SMM yourself (at the start), but your main task is to build a system, find, select, and control a competent SMM specialist. Offline promotion: look for new channels to attract clients outside of online. Organize the network's participation in events (city holidays, open days, partner events), prepare materials for outdoor advertising (billboards, leaflets, entrance group design). Working with the current database and sales department: together with the head of sales, develop a strategy for upselling to existing clients. Promote new courses, sell subscriptions to related areas, children's themed camps, intensives, and long-term programs. Your goal is to increase the average check and LTV.

Experience as a head of marketing department or leading marketer for at least 2 years specifically in the children's field (development centers, private kindergartens, schools, sections, educational online projects). Deep understanding of the psychology of the target audience of parents. You know the pains of mothers (lack of time, guilt, fear of missing out on child development) and can address them through texts, creatives, and meanings. Mandatory experience working with large network organizations. You understand scaling mechanics, network unit economics, and quality control standards for marketing in multiple branches. Proven experience in hiring, onboarding, and managing contractors/in-house teams. Willingness to work hands-on during the process setup stage.

Remote work format. Fixed salary + bonus part discussed individually with successful candidates. Opportunity to build a marketing department from scratch and implement your boldest hypotheses.