Marketing Director

Marketing Director at an electronics manufacturing and sales company with annual turnover of at least 5 billion RUB. Responsible for managing the marketing department, developing and implementing comprehensive marketing strategy, budget management, organizing events, PR, digital promotion, SEO, SMM, analytics, and working with contractors.

Responsibilities: - Manage the marketing department - Develop and implement comprehensive marketing strategy - Form and manage budget - Organize internal and external events: strategic sessions, exhibitions, conferences, forums - Create concepts for PR materials for media and website - Analyze and improve efficiency of current digital promotion channels - Conduct marketing research, market and competitor analysis - Develop product positioning, form unique selling propositions - Promote website via SEO (audit, preparation and implementation of promotion systems) - Develop and implement content plan for SMM channel development - Interact with contractors, control deadlines, negotiate favorable conditions - Control production of advertising materials, POSM, gifts and souvenirs - Build and work with CJM, find weaknesses and growth points in conversion funnel - Set up analytics systems

Requirements: - At least 3 years of experience in a company producing and selling electronics in a Marketing Director position mandatory! - Company turnover at least 5 billion RUB per year - Understanding of key marketing metrics and tools for improvement: CR, CTR, BR, CPC, CPA, CPL, CAC, AOV, LTV, AR, ROI, ROMI - Experience organizing events for over 1000 attendees with budget over 10 million RUB - Understanding of mechanics of promotion channels: contextual, media, targeted, RTB - Successful cases/portfolio with numbers - Sense of taste in design, merch, selling presentations - SEO knowledge at least at level of setting tasks for SEO specialists - Practical skills with analytics systems: Yandex Metrica, Analytics/Roystat - Experience with Digital PR: VC.RU / industry media / blogger purchases / Outreach - Systematic approach to building business processes - Dynamism, activity, multitasking - Purposefulness, desire to complete tasks

Conditions: - Implementation of interesting projects, including entering international market and opportunity to grow with the company - Corporate voluntary medical insurance program - Official salary with full compliance with Labor Code of the Russian Federation + quarterly bonus up to one salary - Payments at birth of a child - Additional rewards for rational proposals, mentoring, under the "Bring a Friend" program - 31 days vacation