Marketer

Marketer at SP COSMETICS in Moscow. Salary 130,000–160,000 RUB. Website content, product launches, promotions, paid traffic. Office with remote option, 5/2.

Website: - Write content for landing pages and product cards: structure, offers, product and line descriptions. - Maintain up-to-date information and design: ingredients, photos, prices (content management). - Prepare briefs for designer and web designer for banners, illustrations, and website blocks. - Prepare briefs for technical specialist for website code improvements (Tilda + proprietary platform): task description, expected result, acceptance testing. Product: - Participate in generating and developing new product ideas with manager, CMO/team: competitor benchmarking, finding unoccupied niches. - Create roadmap for new products considering seasonality, product gaps, and marketing priorities. - Develop product/line positioning: USP, differentiation from competitors, key messages for target audience. - Write label texts (AI process exists). - Plan new product launch: timelines and synchronization of launch on website, traffic, promo, and sales channels. - Track first sales and post-launch metrics, analyze results. Promotions: - Manage promotion action plan: deadlines, responsible persons, task statuses. - Synchronize all departments on changes in mechanics, timelines, and materials. Traffic: - Participate in briefs for paid channel contractors (targeting, context, seeding): goals, audiences, formats, KPIs. - Participate in collecting and maintaining traffic channel reporting. - Analyze campaign effectiveness.

Experience and professional skills (required): - Marketing experience: 2+ years, preferably in e-commerce or beauty. - Experience setting tasks for designers, developers, contractors. - Project management skill: managing multiple parallel tasks without losing statuses. - Understanding of landing page structure and selling content logic. Product thinking (will be a plus): - Experience participating in physical product launches. - Ability to formulate product positioning and USP, differentiation from competitors. - Basic understanding of unit economics: how to assess potential demand and profitability of a new product. Tools and additional knowledge (will be a plus): - Experience with Tilda at editing or task-setting level. - Understanding of basics of targeted and contextual advertising.

Office in Moscow (Savelyovskaya metro), schedule 5/2 from 10:00 to 19:00. May consider 3-4 days remote. Creative and free atmosphere. Payment for professional education; we support fast growth through consultations and training. 50% discount on all store cosmetics. Values: humane treatment of people, mutual help, support of initiative, responsibility, self-organization.