Marketer/Strategist for Legal Company in Personal Bankruptcy Niche

Looking for a strong marketer/strategist for audit and optimization of marketing for a legal company in personal bankruptcy. Target 30-35+ contracts/month, avg check ~200,000 RUB, ad budget ~600,000 RUB/month, target CAC 15-20k RUB.

Company is an active legal company in personal bankruptcy with its own sales department and stable deal flow. Current task is not to set up advertising from scratch, but to deeply analyze the existing marketing system, reduce customer acquisition cost, and find additional scalable sources. Current targets: - Target volume: 30–35+ new contracts per month; - Average service check: about 200,000 RUB; - Current ad budget: about 600,000 RUB/month; - Target marketing CAC: 15–20 thousand RUB per signed and paid contract; - Accumulated statistics and end-to-end analytics in Roistat; - Active sales department, so can analyze the entire funnel from source to money. Responsibilities: - Audit current advertising channels and the entire funnel; - Determine real CAC of each source; - Identify sources/campaigns to disable, rework, or scale; - Check the potential of existing channels; - Propose new customer acquisition sources with a clear hypothesis and economics; - Find loss points between advertising, lead, sale, and payment; - Form a concrete test plan for the next 1–3 months; - Help move toward sustainable CAC 15–20 thousand RUB with volume from 30 contracts per month.

Key experience requirement: not interested in cases like 'got leads for 500 RUB', beautiful presentations, and screenshots of ad accounts. Priority for specialists who have already achieved in B2C services with a check of 100–300+ thousand RUB: CAC of a paid contract up to 20–25 thousand RUB with volume preferably from 25–30 contracts per month. Particularly interested in confirmed experience in personal bankruptcy, legal, financial, and other complex B2C services. To confirm the case, be ready during a call with screen sharing to open a real end-to-end analytics/CRM system (Roistat, Calltouch, amoCRM, Bitrix24, or similar), switch periods yourself, and show: advertising expenses → number of leads → sales → paid contracts → revenue. Screenshots as case confirmation are not considered. Confidential client data is not required. Need verifiable aggregated project economics. In the first message, please send: 1. Briefly — your relevant experience. 2. Niche and average check of the best comparable project. 3. Advertising budget. 4. Number of paid contracts per month. 5. CAC of a paid contract. 6. How many months this result was maintained. 7. Which advertising channels produced this result. 8. Whether you are ready to confirm metrics with a live demonstration of the analytics system. 9. Cost and format of the initial audit/consultation. If there are no confirmed results on CAC of a paid contract — just write about it directly.

At the first stage, the client wants to select 2–3 strong specialists and get an independent review of the existing system. If a strong solution and confirmed expertise are seen, work on implementation and scaling starts immediately.