Marketer (startup)

Remote part-time marketer for a startup. Responsibilities include context ads (Yandex Direct, VK, SEO), audience parsing, hypothesis generation, budget management, metrics. Requires 1+ year experience. Salary negotiable.

Tasks: • Setting up context advertising (Yandex Direct, VK, SEO) • Creating briefs for ad creatives and texts • Managing planning and implementation of SEO optimization strategy • Parsing and segmenting audiences • Proposing new hypotheses for ad settings • Filling out reports • Managing budget and its effective distribution across channels • Calculating main e-commerce metrics (traffic, CTR%, CR%, ДРР%, CPO, ROI) • Calculating project PnL • Working with pixel • Creating UTM tags • Working with Yandex.Audience service

• At least 1 year of experience • Knowledge of marketing fundamentals • Ability to work with large volumes of information • Responsibility for results and self-control • Analytical mindset

- Salary: negotiable - Remote work schedule with part-time employment