Marketer

Full-time remote Marketer for fintech, driving client acquisition, analyzing ad channels, and improving funnel conversion.

Analyze the primary client funnel from first ad contact to product issuance. Evaluate effectiveness of ad campaigns, traffic sources, and partner networks. Monitor key metrics: CPA, CPL, CPC, CPI, CAC, CR, ROI, and issuance cost. Identify causes of metric declines and propose/test improvements. Prepare regular reports on client acquisition and marketing activities. Participate in launching and optimizing CRM communications: SMS, Email, Push, Web Push, Telegram, etc. Set tasks for designers, developers, and related specialists. Collaborate with Marketing, Risk, Contact Center, IT, and analytics teams.

At least 1 year of experience in marketing, CRM, performance, or affiliate marketing, or client acquisition management. Understanding of lead generation and client acquisition funnel. Knowledge of key digital channels: Google Ads, Meta Ads, Yandex Direct, CPA, and affiliate networks. Ability to analyze marketing metrics, evaluate campaign performance, and make data-driven decisions. Experience in preparing regular reports and handling large data volumes. Proficiency in Excel or Google Sheets; experience with CRM systems and analytics tools. Ability to formulate technical specifications and coordinate with related teams. Analytical thinking, attention to detail, and accountability for results. Strong communication skills, initiative, and ability to meet deadlines in multitasking. Nice to have: Experience with CRM communications and automated client scenarios. SQL for independent data retrieval and analysis. Experience as a Data Analyst or related roles. Experience in microfinance, banking, fintech, or e-commerce.