Manager for Working with Bloggers

Alfa-Bank is looking for a Manager for Working with Bloggers. The role involves planning, launching, and analyzing blogger ad campaigns, developing influencer strategies and creative concepts, negotiating, and monitoring trends.

Plan, launch, and analyze advertising campaigns with bloggers independently and via agencies Develop and implement strategies for working with opinion leaders Develop creative concepts, integrations, and special projects together with bloggers, business marketing, and internal teams Prepare and coordinate briefs, media plans, scripts, creative concepts, and placement timing Select bloggers for campaign tasks, negotiate and coordinate cooperation terms Support projects from brief receipt to integration release and results analysis Analyze advertising campaign effectiveness and prepare recommendations for further project development Monitor the market, search for new promotion formats, trends, and relevant authors