Internet Marketer (Middle)

Internet Marketer (Middle) at Online Campus HSE (Vyshka Online), Moscow. Salary up to 130,000 RUB. Focus on leads, conversion, traffic growth, SEO, email/CRM, Yandex Direct, analytics, and AI marketing tools.

Online Campus HSE (Vyshka Online) is a large, sustainable and growing EdTech project within a leading university. Main focus: leads, conversion and traffic growth. Responsibilities: 1. Traffic and channels: SEO (control contractors, participation in strategy, hands-on tasks), email and CRM marketing (setting up flows, supporting content marketers with technical parts), contextual advertising (Yandex Direct: task setting, control, optimization), participation in AI marketing tools (voice and chat agents, lead processing automation, scoring and deal analytics), landing pages and website (Tilda and WordPress blog; work with contractors and sometimes edit independently). 2. Analytics and efficiency: end-to-end analytics (Roistat) and web analytics (Yandex Metrica), CRM funnels (Bitrix24), preparing analytics on leads, conversion, channel efficiency, future participation in A/B tests. 3. Interaction: cooperate with sales department, manage all tasks in a kanban board and work in sprints, set tasks and control contractors: SEO, GEO and blog; contextual advertising; design and layout.

Mandatory: - 2+ years of experience as an internet marketer (middle level) - Confident work with Tilda - Understanding of acquisition funnel and end-to-end analytics principles - Experience with Yandex Metrica - Ability to work with contractors and technical tasks - Confident Excel level Nice to have: - Experience in EdTech or educational projects - Experience with CRM (Bitrix24) - Experience with Roistat - Understanding of A/B testing

Work format: hybrid (2 days in office), remote work possible if you are not from Moscow Schedule: 5/2, from 10:00 to 19:00 Income level is discussed after interviews Why Vyshka Online: 1. Large, sustainable and growing EdTech project within a leading university 2. Access to data, analytics and business results with minimal bureaucracy 3. Opportunity to influence the product and marketing decisions 4. Adequate expectations for the role without being a 'one-man orchestra' 5. Strong team and clear processes