Influencer Marketing Manager (International / PWA & AI Apps)

Remote full-time Influencer Marketing Manager for AI PWA products. Focus on performance influencer buying on TikTok, Instagram Reels, YouTube Shorts. Salary from $2k + bonuses.

Client projects focused on AI products (wrapped services in PWA format). Main focus is performance advertising purchases on TikTok, Instagram Reels, and YouTube Shorts with emphasis on ROI and high conversion. Responsibilities: - Scouting and filtering: find authors with active audiences for specific AI use cases, check channels for fake followers and engagement via analytics services. - Negotiations and purchasing: manage full communication cycle in English, handle pricing, negotiate favorable test conditions. - Working with briefs: write scripts and briefs that clearly explain the value of the AI feature in the first 3 seconds and motivate users to click external PWA links bypassing app stores. - Release management: control timings, check UTM tags, link clickability in bio/comments, and creative structure compliance. - Payments and reporting: coordinate payments to bloggers (including crypto, PayPal, Wise, international invoices) and track expenses. - Top-ups and retention: monitor view dynamics after release; in case of reach drops or unaccounted traffic, promptly arrange reposts, story extras, or repeat integrations.

Experience in influencer traffic purchasing for international markets (priority: Europe, USA, Canada). English from Intermediate (B2+) — fluent business correspondence, ability to persuade and resolve disputes in writing. Understanding of performance marketing specifics: focus on CAC, CPA, clickability (CTR), and attention retention in short vertical videos. Experience with fast funnels, PWA, web-to-app solutions, or AI/utility software is a decisive advantage. Skill in working with non-standard payment gateways and international transfers to authors.

Decent salary + bonus part tied to purchasing results and traffic volumes (discussed after interviews). Ready budgets for regular testing of new hypotheses, formats, and geos. Fast approval cycles without bureaucracy.