Influence & Digital Content Manager

Russian sauce brand 'Pikantye' seeks an Influence & Digital Content Manager to work with creators, negotiate placements, and scale content in performance advertising. Salary: 130,000–160,000 RUB/month, office in St. Petersburg.

– find food, lifestyle, and entertainment creators; – negotiate placements and pricing; – agree on rights for further brand use of videos; – set briefs for UGC and short-video; – control integrations, labeling, and documents; – test different hooks, presentations, and scenarios; – select best videos for paid promotion; – work with VK Clips, YouTube Shorts, and other digital platforms; – drive external traffic to WB/Ozon; – analyze CTR, CPC, CPV, CPO/CAC, sales, and ROMI.

– 2+ years of experience in Influence/Digital/SMM/Content; – experience working with bloggers and UGC; – strong understanding of short-video; – ability to spot strong advertising creative; – understanding of performance metrics; – autonomy, speed, and strong negotiation skills; – plus: experience in FMCG/food/e-commerce/marketplaces.

– opportunity to build the Influence & Digital Content direction from scratch; – freedom to test formats and creators; – direct impact on brand development; – work in conjunction with marketplaces and commercial team; – St. Petersburg/office/white company; – income: 130,000–160,000 RUB net.