Influence & Digital Content Manager

Influence & Digital Content Manager at Pikantye food brand, building a system from creators to paid promotion on WB/Ozon. Salary 120,000–160,000 RUB.

Pikantye is a Russian sauce brand growing sales on marketplaces and federal chains. Our goal is to build a system: creator → native content → test → paid promotion of best videos → WB/Ozon → purchase. Responsibilities: find food, lifestyle, and entertainment creators; negotiate placements and costs; obtain rights for further brand use; set briefs for UGC and short-video; control integrations, labeling, and documents; test different hooks, pitches, and scenarios; select best videos for paid promotion; work with VK Clips, YouTube Shorts, and other digital platforms; manage external traffic on WB/Ozon; analyze CTR, CPC, CPV, CPO/CAC, sales, and ROMI.

2+ years in Influence / Digital / SMM / Content; experience with bloggers and UGC; strong understanding of short-video; ability to spot strong ad creative; understanding of performance metrics; independence, speed, and strong negotiation skills. Plus: FMCG / food / e-commerce / marketplace experience.

Opportunity to build the Influence & Digital Content direction from scratch; freedom in testing formats and creators; direct impact on brand development; work with marketplaces and commercial team. St. Petersburg / office / white company. Income: 120,000–160,000 ₽ net.