Head of Social Media

Head of Social Media at FENOMEN LLC (Fenomen Kultury) in Moscow. Atmospheric concert project. Full-time, hybrid. Salary from 180,000 RUB/month. Focus on SMM and content strategy to drive ticket sales.

Fenomen Kultury is a project of atmospheric concerts in historical and refined locations in Moscow. We create musical evenings where not only the program matters but the entire guest experience: space, atmosphere, and emotions. Responsibilities: - Develop and implement SMM and content strategy focused on ticket sales - Build a content funnel from first touch to purchase - Form a content plan and understand each format's role in the funnel - Invent non-trivial content concepts, rubrics, Reels, and Stories - Create content that sells through atmosphere and emotion, not only direct announcements - Set clear and specific tasks for photographers, videographers, and designers - Manage contractors and control the quality of results - Analyze reach, retention, engagement, transitions, and sales - Formulate hypotheses based on data, test them, and scale working solutions - Monitor trends and adapt them to the brand's aesthetics and tone of voice

- Experience in SMM / content marketing from 3 years - Ability to think not only creatively but also strategically - Understanding of how content and SMM affect the funnel and sales - Strong visual culture and sense of aesthetics - Ability to invent ideas and formats, not just implement a ready content plan - Experience with Reels, Stories, and other social media formats - Experience managing photographers, videographers, designers, and other contractors - Ability to set clear tasks and write understandable briefs - Ability to work with analytics: see not just numbers but causes and growth points - Independence and readiness to be responsible for results

- Full-time employment - Hybrid work format in Moscow - Opportunity to directly influence content strategy and brand development - Freedom to implement strong creative ideas within clear business objectives - Work with an unusual product: atmospheric concerts in historical and refined locations in Moscow - Opportunity to test new formats and approaches, not only work by ready-made templates - Work in a team where content is considered a full-fledged tool for sales and brand development