Head of Retention

Head of Retention for an international iGaming company. Manage retention team, user funnels, CRM lifecycle communications, segmentation, CDP backlog, and budget. Salary negotiable.

International iGaming company. Responsibilities: • Manage Retention team and coordinate with related directions; • Form and audit user funnels, develop Onboarding, Retention, and Reactivation directions; • Develop and implement Retention strategy; • User segmentation and lifecycle communications development; • Analyze key direction metrics and find growth points; • Form and prioritize backlog for internal CDP system development; • Plan and control direction budget; • Interact with Product, Marketing, Analytics, BI, IT, and other teams.

• 5+ years of experience in gambling / betting / iGaming; • Experience in a leadership position in Retention / CRM; • Team management and independent direction development experience; • Deep understanding of user funnels Onboarding → Retention → Reactivation; • Experience with segmentation and lifecycle communications; • Understanding of Email, SMS, Push, Telegram principles; • Strong analytical skills and understanding of key Retention/CRM metrics; • Experience with various GEO: CIS, Asia, Europe, LATAM. Nice to have: experience with Asian GEO, CDP systems, and communication automation.

• Work format: office, remote, or relocation; • Priority for candidates ready to relocate to Cyprus; • Salary discussed individually; • Opportunity to influence the development of Retention direction and build processes; • Work in an international iGaming company with cross-functional teams.