Head of Retention

Head of Retention for iGaming product, based in Cyprus. Lead retention/CRM strategy, manage teams, focus on player lifecycle and LTV.

We are looking for a Head of Retention to develop the Retention/CRM direction in an iGaming product. Tasks: - Develop and implement Retention/CRM strategy - Manage player lifecycle: activation → retention → reactivation → churn prevention - Launch CRM campaigns, bonus mechanics and retention activities - Segment the database and personalize communications - Analyze churn, LTV, and campaign effectiveness - Develop reactivation and increase player activity - Manage Retention/CRM and VIP teams - Set KPI/OKR and monitor results - Conduct A/B testing and develop new retention mechanics - Interact with Product, Marketing, and Analytics

5+ years in Retention/CRM 3+ years in iGaming/Gambling Experience as Head of Retention/Head of CRM/CRM Director/Retention Lead Experience building retention strategy in iGaming Strong understanding of segmentation, churn prevention, reactivation, LTV Experience with Tier-2/Tier-3 GEO Experience managing CRM/Retention team Experience managing VIP direction is a big plus English — Upper-Intermediate+ Russian — mandatory Residence in Cyprus — mandatory

Relocation to Cyprus required, mandatory residence.