Head of Public Relations Department

Nekrasov Library in Moscow seeks a Head of PR to develop and implement a comprehensive PR strategy, manage digital assets, media relations, and event PR. Salary from 160,000 RUB.

Responsibilities: - Develop and implement a comprehensive PR strategy to promote library collections, projects, and services. - Manage digital assets: control website structure and design, set tasks for content creation, ensure timely updates. - Manage media resources and video team: plan and support video shoots and podcast recordings. - Develop community management: create and maintain social media pages, messengers, and external resources. - GR and partnerships: develop and manage joint projects with universities, media, cultural institutions, and online media. - Define key messages, tone of voice, and communication channels for different target audiences. - Establish and maintain loyal relationships with opinion leaders, journalists, and press representatives. - Prepare press releases, expert articles, comments, and media plans. - Organize press conferences, briefings, interviews of management and library experts. - Plan and provide PR support for key library events: conferences, seminars, exhibitions, charity events, and presentations. - Ensure maximum coverage and positive media coverage of the institution's activities. - Crisis communications: promptly respond to negative agenda and manage reputational risks. - Monitor information field, analyze public opinion, and competitors' media activity. - Evaluate PR campaign effectiveness (KPIs: reach, engagement, number of publications, tone).

Requirements: - Higher education (PR, journalism, philology, marketing, sociology). - At least 5 years of experience in public relations, including at least 3 years in a managerial position. - Portfolio and established contacts in federal and industry media are a significant advantage. - Strategic planning: ability to link PR activities to institutional goals. - Digital tools: deep understanding of social media algorithms, experience with CMS (websites), mailing and analytics services. - Copywriting and editing: skills in creating texts in various genres—from official press releases to native articles and video scripts. - Event management: experience organizing turnkey events—from concept development to press collection and post-analysis. - Budgeting: experience planning and allocating the PR department budget. - Leadership: experience managing a team (PR managers, SMM specialists, copywriters, photographers), ability to delegate and control results. - Multitasking: ability to handle multiple diverse projects simultaneously (from rare book exhibitions to large federal campaigns). - Fluent Russian, no stylistic or grammatical errors.

Conditions: - Employment according to the Labor Code of the Russian Federation. - Schedule: 5/2, from 10:00 to 18:30. - Salary: from 160,000 RUB (net). - Work location: Moscow, Baumanskaya St., 58/25, bldg. 14. - Friendly team (help, support, training). - Participation in vibrant cultural events. - Opportunity to implement your ideas.