Head of Marketing Engineering

Head of Marketing Engineering at Baklajan.io. Full-time, office in Limassol, Cyprus. Lead paid user acquisition and automate 99% of marketing processes for mobile utility apps. Salary negotiable plus growth bonus.

We develop mobile utility apps with subscription. We are looking for a hands-on leader at the intersection of User Acquisition and development: manage paid acquisition and build a system that automates 99% of marketing processes. Tasks: • From the first day run current campaigns: scale successful ones, turn off ineffective ones, control ROAS and payback. • Automate campaign launches, creative testing, budgets, optimization, and reporting. • Develop internal analytics, MCP servers, and AI agents. • Help media buyers and build a repeatable process for launching new verticals.

• Initiative is a key requirement. Not waiting for tasks: independently find bottlenecks, propose solutions and bring them to results. • Experience in UA for mobile apps in Meta, Google, TikTok, or similar channels. • Excellent knowledge of subscription economy: trial-to-paid, churn, LTV, ROAS, payback. • Experience with MMP, attribution, SKAN, and RevenueCat/AppHud. • Use of LLM and agents, ability to turn routine into working tools.

Work directly with the founder, freedom in choosing the stack and roadmap, budget for tools, APIs, and computations. Office attendance required.