Head of Marketing Department

Charity Foundation DobroDomik is looking for a Head of Marketing to lead the marketing department, develop strategies to promote charitable initiatives, work with media and partners, manage a team, and analyze performance. Salary from 140,000 RUB, hybrid work in Saint Petersburg.

Promote the foundation's charitable initiatives: form and implement a marketing strategy to draw attention to key projects and programs; manage content plan, SMM, email newsletters, special projects, and collaborations. Work with media and external platforms: build relationships with media, initiate publications, organize press events, work with information partners, ensure the foundation's presence in relevant media and specialized platforms. Develop a partner network and business club of partners: help foundation management create a value proposition for business, develop cooperation formats (from sponsorship to joint social programs), negotiate and conclude partnerships, support existing partners and increase their engagement. Manage the marketing department: assign tasks to the team (SMM specialists, copywriters, designers), control deadlines and quality of execution, build processes, implement analytics, and develop team competencies. Analytics and reporting: track the effectiveness of marketing activities (reach, engagement, conversions, donation acquisition), generate regular reports for management and partners, adjust strategy based on data. Coordinate cross-functional projects: interact with fundraising, PR, project work, and volunteer teams to synchronize communications and achieve common goals.

Experience in marketing from 3–4 years. Experience in NGOs, charitable foundations, or socially oriented projects will be an additional plus. Experience managing a team and building processes in a marketing unit. Understanding the specifics of fundraising and charitable communications: how to talk about a social mission to build trust and motivate action. Strategic planning skills and ability to turn strategy into concrete tactical steps and calendar plans. Confident use of analytics tools (Yandex Metrica, social networks), understanding of performance metrics and ability to work with data. Good negotiation skills, experience attracting partners and working with business, ability to formulate and present proposals to companies. Knowledge of main promotion channels (social networks, content, media advertising, PR) and understanding how to adapt them to NGO tasks. Focus on social mission, readiness to work in a dynamic environment.

Official employment according to the Labor Code of the Russian Federation. Work format: hybrid, discussed at the interview. Opportunity to influence strategy and scale of projects, see real social impact from your work. Support from management, access to the foundation's internal resources and partnership opportunities. Salary from 140,000 rubles, based on interview results.