Head of Marketing, Alfa Investments

Alfa-Bank invites a Head of Marketing for Alfa Investments to lead marketing strategy, client acquisition, product offers, brand communications, budget, and team management.

Form and implement the marketing strategy for Alfa Investments: identify growth points, priorities, and key initiatives. Be responsible for marketing results: business growth through effective client acquisition, strong product offers, and communications. Work with the client funnel together with business and product: analyze marketing campaign results, identify issues and growth points, form and defend proposals to improve the funnel. Form product offers and value proposition together with business and product teams. Manage integrated promotion: brand communications, media advertising, PR, owned channels, special projects, partnerships, and events. Promote Alfa Investments in mobile products and develop the Telegram channel. Manage the marketing budget and improve investment efficiency. Lead the marketing team: set goals, allocate responsibility, develop employee autonomy, and control results. Build effective collaboration with business, product, analytics, and other cross-functional teams.