Head of Content

Remote Head of Content at SmartSix, a premium dental care and cosmetics brand. Salary from 150,000 RUB. Responsible for content factory, marketing strategy, and sales growth.

SmartSix is a smart paste-filler with liquid enamel, a premium brand at the intersection of dental care and cosmetics. One of the key growth channels is a content factory: a team of creators producing UGC content and directly driving sales on marketplaces. Responsibilities: • Develop and implement SmartSix marketing strategy focused on sales growth; • Launch content factory from scratch: form work model, assemble team, define processes, production volume, and KPIs; • Build a system for continuous testing of content hypotheses: reach, selling, and expert formats; • Connect content factory with marketplace sales and determine its economics; • Manage main marketing channels: own social media, performance, seeding, marketplaces, and external agencies; • Analyze channel effectiveness through sales, CPO, and other metrics; • Determine which tools and hypotheses to scale and which to abandon; • Form and develop marketing team for business tasks.

• Experience as Head of Marketing/Influence in B2C, preferably beauty / FMCG / wellness / e-commerce; • Practical experience launching and scaling a content factory from scratch; • Understanding of short-form content, UGC, Reels, TikTok, and virality mechanics; • Ability to link marketing metrics with sales and business economics; • Experience building and managing a team; • Ability to make decisions independently, quickly test hypotheses, and be responsible for the final result.

Remote work. Salary from 150,000 RUB.