Head of Brand Marketing for Russian Lotto and Bingo Lottery Category

Stoloto (part of S8 Capital) is looking for a strong Head of Brand Marketing for 'Russian Lotto' and bingo lotteries. Strategy, research, activation, 360 campaigns.

Key tasks: • Brand strategy and positioning • Market, competitive, and consumer trend analysis • Leading research stream (qualitative and quantitative marketing, UX) • Leading brand activation plan • Developing strategy and strategic briefs for 360° advertising campaigns and new products • Analyzing FRK, product, and brand efficiency based on business product marketing indicators, including brand tools: BHT, GFK, Brand Lift, Mediascope, Yandex.Metrica, etc. • Participating in user journey design (onboarding, landing pages, omnichannel experience)