Head of B2B Marketing

Head of B2B Marketing at a marketing agency for iGaming provider. Location: Cyprus/Serbia office or remote. Full-time. Requires CMO/Lead Marketing Manager experience in international projects, team management, B2B events, PR, SMM.

Marketing agency is looking for a strong Head of Marketing with experience on the iGaming provider side. Responsibilities: • Plan and conduct B2B events: industry exhibitions, local meetings, and partner events. • Manage merchandising: production, logistics, quality standards, and partner giveaways. • PR and corporate communications: press releases, media relations, image and reputation projects. • B2B SMM and content support of official channels. • Prepare launch kits (gamesheets, thumbnails, etc.). • Control provider websites. • Coordinate with Brand Marketing to maintain a unified visual and communication standard.

• Successful experience as CMO / Lead Marketing Manager in international projects for 2+ years. • Experience managing a team of senior marketers / brand teams / trade marketing teams. • Proven experience of successful marketing campaigns with real business impact (portfolio). • English level B2-C1 is mandatory. • Business orientation, structured thinking, flexibility, and ability to work with feedback.

• Office work in Cyprus/Serbia or remote from anywhere. • Up to 4-5 business trips per year after completion of probation period. • Opportunity to pay for professional education and upskilling. • Company support during important and difficult life periods. • Opportunity for development in a leading company in one of the most dynamic industries. • Compensation for education after completion of probation period. • Balance between creativity and business: room for experiments and focus on results. • Involved team that values thinking, initiative, and a systematic approach.