Growth Marketer — B2B Fintech (Global Payroll & Contractor Payments)

YouGo, a B2B fintech platform for compliant global contractor payments and payroll, is hiring a Growth Marketer to own the full funnel end-to-end. Remote, full-time. Competitive comp + performance bonus + equity.

YouGo is a platform for compliant global contractor payments and payroll — onboarding, contracts, multi-currency (fiat & crypto) payouts and compliance in one place, so companies can hire and pay talent anywhere without local entities.The role: We're looking for a confident, talented growth marketer who owns the funnel end-to-end and gets hands dirty from day one. No hand-holding, no "strategy decks only." You'll build the demand engine: SEO, paid, lifecycle, and conversion, working tightly with our outbound/sales motion. If you like turning experiments into a predictable pipeline, this is for you.What you'll do:- Own the full funnel — from first touch to MQL/SQL — and the metrics behind each stage.- Build and optimize sales funnels and landing pages (CRO), tied to our outreach engine and CRM.- Run SEO — content strategy, technical basics, and topic clusters that rank and convert.- Plan and run paid acquisition - LinkedIn Ads, Google, Meta - with clear CAC/ROAS discipline.- Own LinkedIn as a core channel: organic, paid, and demand-gen for a B2B/founder/finance audience.- Set up lifecycle & email nurture, plus marketing automation and attribution.- Stand up analytics & tracking (GA4, UTMs, dashboards) so every channel is measurable.- Sharpen positioning and messaging for our ICP (founders, CFOs, HR, remote-first teams).- Partner with sales/SDR and content to feed the pipeline; run experiments and double down on winners.

Must-have:- Proven track record as a growth/performance marketer in B2B SaaS/fintech.- Hands-on experience in payroll, EOR, HR-tech, or cross-border payments (or closely adjacent).- LinkedIn marketing & lead-gen experience — mandatory.- Strong SEO and paid ads (LinkedIn/Google/Meta) skills.- Funnel building, CRO, analytics and attribution (GA4 or similar).- Comfortable owning numbers and reporting on CAC, conversion and pipeline contribution.- Fluent English.Nice-to-have:- Crypto/Web3 or global-remote/distributed-teams marketing.- ABM experience (fits our targeted outbound motion).- HubSpot / CRM, Webflow or similar, marketing-ops tooling.- Russian in addition to English (part of our audience is RU-speaking founders abroad).- Early-stage / 0→1 experience — comfortable being scrappy and autonomous.

Ownership of growth from day one and real influence on strategy.Fast, low-bureaucracy team; your experiments ship, not sit in decks.Remote, flexible, global.Competitive comp + performance bonus + equity.