Job Details
Graphic Designer
Graphic Designer at LAVICON, a Russian hotel chain. Remote position. Responsibilities include developing visual concepts for marketing campaigns, creating digital and print materials, and supporting brand identity. Requires a portfolio.
LAVICON is a Russian hotel chain on the Black Sea coast. The management company provides services for managing hotel infrastructure at various stages, from design supervision during construction to managing operational facilities. RESPONSIBILITIES: • Development of visual concepts for hotel marketing campaigns (special offers, F&B, events) based on marketing briefs. • Creation of layouts for digital channels: website banners, email newsletters, contextual and targeted advertising, social media creatives. • Print design: flyers, leaflets, brochures, menus, table tents, wobblers, certificates, stickers, badges, signs, souvenirs. • Design of navigation and information materials on hotel premises: signs, stands, posters, service usage rules, info stands. • Support and development of the brand identity for the hotel chain and individual hotels: adaptation of brand books, creation of templates, control of visual integrity. • Preparation of layouts for printing: checking technical requirements of printing houses, color profiles, bleeds, formats, file export. • Interaction with printing houses and contractors: file transfer, proof approval, quality control of printed and souvenir products. • Photo editing and collage: basic retouching, color correction, cropping photos of rooms, common areas, restaurants, and events. • Adaptation and layout of presentations for the commercial department, sales department, investors, and hotel chain partners. • Design of POS materials and promo zones for restaurants and bars (menu boards, promo stands, branding for promotion and special offer zones). • Creation and maintenance of a library of branded templates (for social media, presentations, newsletters, commercial proposals). • Adaptation of global/central layouts (if there is a network/franchise) for local hotels, considering brand guides. • Participation in the development and updating of brand books, guidelines for logo usage, color, typography. • Collaboration with marketers and SMM specialists: development of creative concepts, storyboards, visual solutions for content plans. • Support of photo shoots (preparation of technical specifications for the photographer, selection of successful shots, preparation for further use in advertising).
• Higher education. • Portfolio with examples of completed projects.
• Official employment. • Standard social package. • White salary. • Permanent work. • Remote work.
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