Director of CDP and Loyalty Program Direction at INVITRO

INVITRO, a leading private medical group in Russia, seeks a Director for CDP and Loyalty Program in Moscow to lead CDP/CRM strategy, customer lifecycle management, and team.

INVITRO is one of the largest private medical groups in Russia, specializing in laboratory diagnostics and medical services. Responsibilities include developing the CDP platform and CRM/CDP loop, managing customer profile and Customer 360 logic, forming CRM/CDP strategy for customer lifecycle, developing trigger, event, and automated scenarios, managing the CRM/CDP team, loyalty programs, and customer communications.