Digital Marketing Specialist

Digital marketing specialist at UniCredit in Minsk. Develop marketing plans, run ads, manage the website, and analyze competition.

UniCredit is a company providing analytical services, a community of professionals who share experience and support each other. The company is constantly developing, covers most of Belarus, and also works in St. Petersburg. Tasks: - Develop and implement a marketing plan to promote the company's brand. - Set up, manage, and optimize contextual and targeted ads in Google Ads, Yandex Direct, and social networks. - Maintain the company's official website: add and update information, control correctness of published materials. - Analyze the market, advertising offers, and competitor activity. - Find and engage lead generation contractors. - Set tasks for contractors, control traffic quality and achieved results. - Test new advertising channels, combinations, audiences, and promotion formats. - Prepare reports on completed work and advertising campaign results. - Propose ideas to increase brand awareness and marketing effectiveness.

Experience as a marketer from 2-3 years. - Practical experience in independently launching and managing advertising campaigns. - Ability to evaluate the effectiveness of advertising channels and make decisions based on data. - Experience interacting with contractors and lead generation specialists. - Initiative: it is important that the specialist can not only perform assigned tasks but also propose own solutions. - Advantage: experience in promoting financial, banking, or other complex services.

- Work in a stable company that continues to develop and expand its geography. - Independent position with the ability to directly influence company promotion. - Diverse tasks without restriction to one advertising channel. - Additional corporate training. - Professional team where sharing experience and supporting each other is customary. - Rich corporate life. - Comfortable workplace near the 'Grushivka' metro station.