CRM & Lifecycle Manager

CRM & Lifecycle Manager at fintech product team in Limassol office. Own CRM direction, lifecycle communications across email, push, SMS, in-app to drive revenue and retention. Relocation to Cyprus offered.

Product team in fintech, office in Limassol. Multichannel CRM role: primary channel email, plus push, SMS and in-app messaging. In-app experience is a big plus. Responsibilities: - Build and maintain email infrastructure: domains, authentication, warm-up, reputation and deliverability. - Create lifecycle chains for onboarding, trial-to-paid, abandoned cart, payment failures, win-back and reactivation. - Combine email, push, SMS and in-app into a unified communication system and choose the optimal channel for each scenario. - Develop in-app communications together with the Product team. - Set up segmentation and triggers based on product and payment data. - Analyze CRM impact on revenue, LTV, retention and ROI, find growth points and launch hypotheses. - Independently create and set up campaigns, templates and automated scenarios.

What matters to us: - Experience in CRM/Lifecycle/Email Marketing and independently building or rebuilding CRM infrastructure. - Strong expertise in email deliverability: warm-up, reputation, spam filters. - Practical experience with email, push and SMS; in-app messaging is a big plus. - Experience with segmentation, triggers and automated lifecycle scenarios. - Ability to build processes independently without detailed specifications. - HTML email at practical level. - Understanding of metrics. - English from B1.

Offers: - Relocation to Cyprus for the employee and family. - Office work with a view of the Mediterranean Sea and flexible start of the day. - Official employment, assistance with visas and relocation. - 22 working days of vacation, medical insurance, lunches and snacks. - English and Greek courses, sports compensation, corporate events and team building. - Opportunity to independently develop CRM as a full-fledged revenue channel and influence product and business metrics. - Work at the intersection of CRM, Product, Analytics and Revenue.