Creative Strategist/Producer

Creative strategist/producer role at Mercurio Group to develop advertising concepts, write scripts and technical briefs, analyze campaign results, and generate new hypotheses.

Responsibilities: - Seek and generate new advertising concepts and approaches; - Write hooks, scripts, and technical briefs for designers; - Study the market, competitors, and current advertising formats; - Analyze results of launched creatives; - Based on data, understand which ideas to develop, scale, or rebuild; - Constantly replenish the pool of new hypotheses for testing.

Requirements: - Understanding of marketing and how advertising influences user behavior; - Ability to generate ideas not for the sake of the idea itself but for a specific goal; - Good visual literacy in digital advertising; - Ability to clearly formulate ideas and turn them into scripts or technical briefs; - Willingness to work with numbers and draw conclusions from test results; - Experience in performance marketing, iGaming, UGC, SMM, or ad content creation is a plus.

Conditions: - Own design and production team — no need to create creatives manually; - Large traffic volume, so hypotheses quickly get real data; - Access to creative results: see what worked and how much it brought; - Ability to quickly test many different approaches; - Growth as a strong specialist or into creative team management; - Internal training and work with department heads.