Creative Producer / Creative Strategist

Remote full-time creative producer/strategist for YOGI, an AI-powered fitness app. Develop creative strategies, analyze performance, and create short dramas for Meta/TikTok. 2+ years experience required.

YOGI is a Health & Fitness app with a personal AI-powered yoga instructor. The app analyzes users’ movements in real time, helps correct their technique, and provides personalized workout plans based on individual goals and progress. What You’ll Do: — Develop creative strategies: analyze target audiences, pain points, creative angles, characters, and formats. Understand why certain approaches work and others don’t. — Conduct competitor research, identify winning concepts, and adapt successful creative approaches to our product. — Develop short drama concepts: create storylines, hooks, conflicts, plot twists, and natural product integrations. — Generate and prioritize creative hypotheses, and prepare detailed creative briefs for production. — Analyze creative performance, identify patterns, iterate on winning concepts, and scale successful approaches.

— 2+ years of experience in performance creatives for mobile apps or subscription-based products as a Creative Producer, Creative Strategist, or Performance Marketer. — Experience in Health & Fitness, Wellness, or related niches with subscription-based monetization models. — Strong understanding of short drama storytelling: how to create compelling hooks, build conflicts, maintain audience retention, and naturally integrate products into storylines. — Proven track record of winning creatives on Meta or TikTok in Tier-1 markets. — Familiarity and hands-on experience with AI creative production tools: Kling, Veo, Seedance, HeyGen, ElevenLabs, GPT, Claude, Gemini. Nice to Have: — Hands-on experience developing short dramas for performance advertising. — Understanding of onboarding flows, paywalls, and web-to-app funnels.

Salary based on interview results.