Creative Producer

Creative Producer at Eatr AI, an AI-powered nutrition and meal planning app. Remote, full-time. Salary discussed. Focus on performance ads, UGC, scripts, competitor research, and creative testing.

Eatr AI is an AI-powered nutrition and meal planning app that helps people eat better, reach fitness goals, and make healthy eating easier.Responsibilities:• Develop creative concepts and hypotheses for performance ads• Ideate UGC, AI creatives, storytelling videos, static banners, and other ad formats• Write scripts and clear briefs for designers, editors, actors, and creators• Research competitors, analyze trends, and collect references across Meta, TikTok, Instagram, and YouTube• Adapt trends and successful creative mechanics to Eatr AI• Work with nutrition, weight loss, high-protein meals, healthy eating, meal prep, fitness, and lifestyle topics• Search for UGC creators and actors, prepare briefs, order content, and review delivered materials• Analyze creative performance, identify winning patterns, and build new iterations based on data• Generate and test new creative angles, hooks, formats, and approaches

What we value:• Experience in performance marketing and creative production• Strong understanding of Meta and TikTok advertising• Ability to independently take a creative from idea to production• Strong sense of trends and understanding of what makes people stop scrolling• Ability to analyze performance data and turn insights into new creative hypotheses• Clear and concise communication• Ownership, attention to detail, and ability to work independently• English at least B1–B2 for research, briefs, and communicationNice to have:• Experience working with mobile apps or subscription products• Experience with Health & Wellness, Fitness, Nutrition, or similar verticals• Experience producing UGC• Copywriting skills• Experience working with AI tools for creative production• Understanding of funnels, landing pages, and how creatives connect with the rest of the user journey

• Work on a growing AI product in the Nutrition & Wellness category• Direct impact on creative strategy and performance• A high volume of creative testing and room for experimentation• Opportunity to test your own ideas and quickly see results• Strong performance marketing environment• Flexible schedule and remote work