Content Lead / Editor for Brand Media Direction

Content Lead/Editor for brand media direction. Needs ~10 years of content experience, B2B/corporate media, business journalism or content marketing. Tasks: content agenda, managing editors/authors, editing, working with client teams, content performance analysis.

Important to understand the specifics of modern B2B content and business media: find strong topics, turn business expertise into useful materials for executives, and connect editorial formats with products, funnel, and measurable results. Responsibilities: – develop the content agenda; – assign tasks to editors and authors; – edit materials; – work with the client's product and expert teams; – analyze content effectiveness and find opportunities for project improvement.

Candidate with extensive content experience — approximately 10+ years. Experience in B2B media, corporate media, business journalism, or content marketing is especially valued. The candidate should be able to answer not only 'why this material is worth reading' but also 'why the business should publish it' and 'how we will know it worked'. – good command of the language of business media; – experience with content analytics tools; – understanding of content and product metrics, funnel, lead generation, and cost per lead; – ability to work simultaneously with a creative team and a large corporate client team: justify decisions, handle feedback calmly, maintain quality and deadlines.