Content Lead/Editor

Content Lead/Editor for B2B content: develop content agenda, manage editors and authors, edit materials, work with product and expert teams, analyze content effectiveness. Requires 10+ years in B2B media, corporate media, business journalism, or content marketing.

Responsibilities: – Develop the content agenda; – Set tasks for editors and authors; – Edit materials; – Work with the client's product and expert teams; – Analyze content effectiveness and find opportunities to improve the project.

Requirements: – 10+ years of experience with content; – Experience in B2B media, corporate media, business journalism, or content marketing is especially valued; – Strong command of business media language; – Experience with content analytics tools; – Understanding of content and product metrics, funnel, lead generation, and cost per lead; – Ability to work with both a creative team and a large corporate client: justify decisions, handle feedback calmly, maintain quality and deadlines; – Ability to answer not only why a piece is worth reading, but also why a business should publish it and how we will know it worked.