CMO / Head of Marketing
Seeking a strong CMO/Head of Marketing for a top 1% GetCourse online school. Lead marketing team, drive strategy, launches, analytics, and performance. Remote, full-time. Competitive salary + bonus.
We build large-scale EdTech projects. We need a powerful leader to take control of the current team, set up the system, and be responsible for numbers and ROI. Responsibilities: • Strategy and launches: 3-6 month plan (webinars, databases, cold traffic), strong offers in conjunction with product, control of packaging and messaging. • Lead generation: scaling cold traffic, nurturing and bringing leads to diagnostics sessions; control CPL/CPA. • Analytics and CustDev: end-to-end analytics (LTV, CAC, ROMI), cohort analysis, CJM audit, and eliminating funnel leaks. • Team: coordination of marketing department, strict control of deadlines and quality.
• Marketing experience from 4 years (at least 2 years in a managerial position). • Strictly required experience in EdTech/online schools. • Expertise in performance marketing, unit economics, and launches. • Ability to work with high-ticket products through diagnostic sales.
• Remote, strictly full-time (10:00-19:00 Moscow time). No combining or freelancing. • Decent income (fixed + bonus for results) - discussed with successful candidate. • Direct impact on business and large-scale projects.
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